How Video Analytics Enhance the Power of Video Management Systems

The usage of CCTV cameras is growing exponentially day by day. CCTVs are a part of almost all organizations of varying sizes due to safety and security reasons.

With this increase in cameras comes the added responsibility of storing all the data that cameras generate. That is where a VMS comes into the picture. A video management system (VMS) is a component of cameras that help collect, record, and store videos.

But how do you make a VMS more robust? When video analytics works with VMS, you can get so much more than what a traditional VMS can offer.

In this blog, we will learn what a VMS is, how it functions, and what benefits it can give you when it works with video analytics.

What is Video Analytics?

Video analytics, also known as video content analysis or intelligent video analytics, is a technology that can automatically examine videos to detect temporal and spatial events. From trespassers to assembly line productivity to customer demographics, video analytics can detect, analyze, and provide insights on hundreds of use cases.

Video analytics uses mathematical algorithms to monitor, analyze, and manage a large volume of videos. It works in real-time and helps in providing alerts of incidents as they happen. However, it can also aid in post-event analysis to search for events that have already occurred.

Now that we understand what video analytics is, let us discuss in the next section how video management software (VMS) fits in with video analytics.

What is a Video Management System?

Video management system, also known as video management software, helps businesses collect feeds from multiple cameras over a single network or multiple networks. These feeds can then be viewed at numerous systems and workstations.

VMS can be divided into traditional and cloud-based systems. Conventional CCTV systems have limited functionalities to analyze events, whereas new cloud-based VMS can record, store, playback, and analyze events in real-time. Storage is one of the most significant advantages in a cloud-based VMS, as video feeds are stored on the cloud and can be retrieved when required.

Video analytics is closely related to VMS. VMS, a component of security camera systems, supports video analytics by:

  • Streaming videos from cameras and generating real time insights
  • Recording and storing the videos for post event processing
  • Providing an interface to view live videos and access recorded videos or even relevant events identified through AI-powered Video Analytics

Video analytics in VMS can assist businesses in enhancing their operational performance, and the quality of the service offered to the customers.

Let us discuss in depth how video analytics works in VMS in the next section.

How Video Analytics works in VMS

Each video feed generated by on-premise cameras has thousands of images analyzed frame by frame according to specific conditions. Therefore, we can say that video analytics in VMS works in three stages:

a. Search and Indexing

With search and indexing technology, people and objects can be identified in the camera view. This search could happen in pre-defined regions of interest, time, and duration.

b. Analysis of Patterns and Trends

Video feeds are analyzed for patterns and trends. These patterns and trends could be beneficial for businesses to understand their operations.

c. Actionable Insights

Based on pre-defined detection and business logics, the algorithms process the video feeds to generate real-time and meaningful information. These valuable insights help businesses in informed decision-making.

Benefits of using Video Analytics in VMS

A VMS paired with video analytics helps businesses achieve operational excellence by bringing aspects around safety, hygiene, security and productivity in to increased focus.

Some of the benefits of using Video analytics in VMS are:

a. Automated Security Teams

Video analytics can provide real-time alerts when it detects something wrong or suspicious. Because of this remote capability, video analytics reduces the need for security teams to watch video footage for hours. Even with utmost concentration, humans miss up to 45% of screen activity after 12 minutes of continuous video monitoring. This number increases to 95% after 22 minutes of viewing.

b. Instant Alerts

With Intelligent VMS, you can get real-time alerts of pre-defined tasks. You can set these tasks for your businesses according to your industry. Then, when anything that requiring attention happens, you can get real-time alerts of the same. These alerts are sent to you and people assigned by you to help take corrective actions immediately.

c. User-based Control

Everyone in your organization can have varying levels of access according to their roles with a VMS system. For example, an employee from your company working in the New York branch might not need the camera access for the Arizona branch. This access is highly customizable in terms of cameras, location, roles, functions, etc.

d. Motion-based Recordings

Most of the time, your CCTV cameras are continuously recording even when nothing of interest is happening. This process is a significant waste of bandwidth and, more importantly, storage. Businesses can often save 60-90% of storage costs when using motion-based instead of continuous recording. A VMS can detect motion, based on which it decreases the frames per second when nothing of interest happens.


The VMS market is witnessing a steep rise. The increasing demand for cloud-based solutions, security, and video analytics are the major contributing factor. Moreover, because of the pandemic, health and safety guidelines have become a priority for businesses to follow globally. As a result, they are investing increasingly in remote-based security systems.

The VMS market was valued at USD 8.02 billion in 2020. It is projected to reach USD 40.7 billion by 2028, growing at a CAGR of 22.4% from 2021 to 2028.

In conclusion, we can say that VMS is a robust system that can offer a much more comprehensive range of features when plugged with video analytics. From real-time insights on industry-specific use cases to user-based access control, what an AI-powered VMS can do for the security, hygiene, safety, customer experience, and productivity of your business is unparalleled.

About is a Video Analytics platform equipped with 100+ AI-powered checklists. These checklists span across industries such as QSRs, Drive-thrus, Cloud Kitchens, Restaurants, Hotels, Retail, and Manufacturing. In addition, the platform is compatible with all types of CCTV cameras and supports quick viewing, multi-device access, and robust remote assistance. With, businesses can gain continuous feedback on processes, focus on areas of improvement, and highlight role models within organizations.

To use Wobot’s VMS for your business, visit

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