Retail Industry

For retail customers to let down their guard, share their desires, and get over their hesitations of purchasing, it is crucial to keep your customers engaged from the moment they walk into your store.

In a retail setting, trust is best established by engaging potential customers in a conversation. When customers are greeted, it makes them feel appreciated and increases their loyalty towards the business.

Introduction

When customers enter a store, they expect to see employees sincerely acknowledge their presence and offer assistance. As a result, how you greet and welcome your customers leaves a lasting impression on them and how they perceive your business. If they have a good experience, they may even visit your store in the future, which leads to customer retention.

Process

Greeting customers when they enter your store shows that you value them and sets the tone for the entire shopping experience. Factors such as introducing yourself, enquiring about what they are looking for, and maintaining eye contact are essential for holding the customers’ attention. Another reason why greeting guests is so important is that it establishes a personal connection between the customer and the employee and allows the opportunity to highlight specific promotions and merchandise.

Dos

  • Always be engaging and proactive. For example, offer prompt assistance if you see a customer who is not being tended to or is showing interest in a particular product.
  • Always be patient and willing to answer questions and resolve any grievances.

Don’ts

  • Do not hurry any customer no matter how busy the store might be.
  • Never behave in a disinterested manner, or else, this may cause the customer to leave.

How you display your product can have a tremendous impact on your sales. Ascertain areas with the maximum traffic to locate critical areas in your store to improve product promotions.

Introduction

Promotion and product placement serve as a form of advertising wherein goods and services are strategically featured to draw in a large audience. It allows customers to develop a strong connection with the brand organically instead of directly marketing them.

Process

Promotion placement primarily focuses on placing the right products at the right places in the retail stores so that it will be easier for the customers to see and to be able to reach out for. You may have the best of products, but if you don’t have the proper means to showcase them, it can negatively affect your overall retail sales. In addition, different products will require different kinds of display shelves, and having the correct display method will increase the salability of the products.

Dos

  • All the products should be elevated so that they easily meet the customers’ eyes.
  • Strategize which products you want to place in the area with the highest footfall and traffic.
  • Ensure that all the space on the shelves is effectively utilized, so that shelf space doesn’t go to waste.

Don’ts

  • Do not place different types of products altogether
  • Without regularly changing the layout and the arrangement of the products, your merchandise may not capture the attention of your customers.

Uniforms signify the identity of a business. When employees dress alike, they become easily recognizable by customers. By following uniform compliance, it could be made sure that employees are adhering to the uniform guidelines.

Introduction

Being well-groomed and donning professional attire are critical steps to making an excellent first impression on the customers. A well-tailored work uniform represents your brand strategy and what position you hold in the establishment. In addition, a uniform with the brand’s logo gives off a sense of trust and credibility in the customers’ minds.

Process

Customers often tend to associate employees who wear the uniform with a greater sense of pride in their work and, therefore, as better suitable for offering products and services. Another way to look at this is if the company takes the time to implement proper workwear attire, then it must also be taking the time out to train and teach professional qualities with their staff members effectively. A work uniform also serves as a walking advertisement for your business, so anyone who walks into the store will see the uniform, company logo, and company name, which in turn, will help to boost brand awareness and company exposure.

Dos

  • Always wear a clean and neat-looking uniform as it gives off an air of confidence.
  • The uniform should be complete and thorough as per the guidelines of the work environment.
  • Your uniform will help to identify with your designated role at the retail establishment.

Don’ts

  • By not wearing the correct uniform, you are giving an informal and laid-back approach to your workspace.
  • Improper uniform may indicate that you don’t take pride and confidence in the position that you are working in.
  • Do not wear a uniform that contains visible stains and, if possible, promptly change into a clean one.